Worth: 258.00 ريال
(as of Apr 03, 2024 10:59:57 UTC – Main points)
The newest version of the main and across the world bestselling textual content on advertising and marketing making plans
Within the newly revised 9th version of Advertising Plans, a workforce of famend advertising and marketing strategists and professors delivers an absolutely up to date model of the gold same old in advertising and marketing making plans textbooks. The e-book comprises a confirmed, start-to-finish technique to making plans your company’s advertising and marketing and is complemented by means of brand-new content material on virtual advertising and marketing and sustainable advertising and marketing.
The authors have additionally incorporated best-practice steerage on omnichannel control, built-in advertising and marketing communications, key account control, and buyer revel in control. The e-book supplies:
A best-practice, step by step procedure for coordinating business plan and planningMethods to create tough, differentiated price propositionsTools to prioritise advertising and marketing efforts on segments and methods that may ship the best returns in enlargement and profitsLessons from the leaders on the best way to embed world-class advertising and marketing throughout the organisation.
Very best for college kids and managers alike in advertising and marketing, gross sales, technique, and basic control, Advertising Plans, ninth version stays the sector’s main useful resource at the important matter of business plan and making plans.
الناشر : Wiley; ninth ed. الإصدار (21 مارس 2024)
اللغة : الإنجليزية
غلاف ورقي : 640 صفحات
الرقم الدولي المعياري للكتاب ISBN-10 : 1394177100
الرقم الدولي المعياري للكتاب ISBN-13 : 978-1394177103
الأبعاد : 18.8 x 3.3 x 24.38 cm
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